Kriti Sanon's Rakhi Ad Gets Pulled After Wardrobe Backlash

Kriti Sanon’s latest brand moment just hit a cultural snag. Giva jewelry has reportedly pulled down an advertisement featuring the actress celebrating Raksha Bandhan, with viewers taking issue over her outfit choice in the spot. She was wearing a bralette-style blouse with a flowing cape and draped skirt. The look apparently didn’t align with the conservative vibes many associate with the sacred festival.

The brand responded quickly to the backlash. Industry chatter suggests Giva issued a formal apology after the social media reaction gained traction, acknowledging the misstep and yanking the campaign. The move shows just how closely the desi market watches its festival moments, especially when major brand campaigns are on the line and cultural sensibilities come into play.

While Kriti’s carved out an impressive resume with hits like Bareilly Ki Barfi and Mimi under her belt, this particular ad cycle wasn’t meant to be. Giva’s decision underscores the delicate dance brands perform when tapping into Indian cultural moments. Get it right, and you’re golden; misstep, and the internet is watching and judging.

Our sources and cameras are tracking this one.