Kriti Sanon's Raksha Bandhan Ad Gets Pulled Over Safety Woes

A jewelry brand’s Raksha Bandhan campaign starring Kriti Sanon just got pulled from circulation, and the founder is finally telling all. According to reports making waves through Indian media, the ad went down after on-ground incidents left the team with serious safety concerns. The kind of issues that make leadership hit the emergency stop button.

The brand founder recently decided to come clean about the decision, detailing how the incidents on set forced their hand. Industry sources suggest things got tense during production and promotional activities, serious enough that staying online wasn’t an option. When safety is on the line, campaigns can wait.

Seeing a major ad campaign get shelved this quickly after launch definitely catches attention. Kriti hasn’t publicly addressed the situation yet, leaving plenty of mystery around exactly what sparked the move.

Our sources and cameras are keeping close watch on how this develops.