SRK, Ajay Devgn, Tiger Shroff get FDA heat over Vimal Elaichi ad

Turns out celebrity endorsements come with serious regulatory fine print. Shah Rukh Khan, Ajay Devgn, and Tiger Shroff are making headlines after reports emerged that Maharashtra’s FDA has issued show-cause notices to all three stars over their involvement with a Vimal Elaichi advertisement. The regulatory move has sent ripples through Bollywood’s endorsement circles.

Multiple news outlets across India are reporting that the action centers on the advertisement for the wildly popular mouth freshener brand. The notices reportedly require the celebrities to present their response to the regulatory body. What triggered the concerns? That remains shrouded in mystery, but advertising compliance is clearly being put under intense scrutiny.

Industry observers suggest this is part of a larger trend of celebrity endorsers facing regulatory heat as advertising standards get tighter by the day. The trio represent serious star power: SRK boasts a string of mega-hits including Pathaan and Jawan, Ajay Devgn’s filmography includes the Golmaal franchise and Drishyam, and Tiger Shroff has delivered action blockbusters like Baaghi and War.

Our cameras and sources are locked in on this story as it unfolds.