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SRK, Ajay Devgn, Tiger Shroff Mum on FDA Surrogate Ad Notices

Three Bollywood titans receive regulatory heat over advertising, and aren't saying a word.

File photo of Shah Rukh Khan
Photo: Siebbi, CC BY 3.0 (Wikimedia Commons)

As per reports in the Indian media, Shah Rukh Khan, Ajay Devgn, and Tiger Shroff have reportedly received notices from the FDA regarding surrogate advertising practices. The three megastars are yet to issue any public response to the regulatory action, leaving fans and industry watchers curious about what’s happening behind the scenes.

Surrogate advertising is when brands use indirect methods to promote products, often those with restricted advertising rules like alcohol or tobacco. The practice walks a thin line between clever marketing and regulatory violation. The FDA has been cracking down on such tactics in recent years, and it appears Bollywood’s A-list is now squarely in the crosshairs of this enforcement drive.

The silence from SRK, Ajay Devgn, and Tiger Shroff is particularly telling. No statements, no clarifications, just radio silence. Industry insiders suggest these matters are typically handled quietly through legal channels, away from the spotlight. Still, the lack of public communication has sparked speculation about what the notices specifically pertain to and how each star plans to address them.

It’s not every day that regulatory drama finds its way to the celebrity gossip circuit, but this one’s got everyone watching. Our cameras and sources are on it.

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Photo: Siebbi, CC BY 3.0 (Wikimedia Commons)